The ultimate lipstick, what a goal! How about asking 11 guys how such a magic stick should look like, smell like, taste like? After all it’s men, whose looks and -ideally- kisses are to be caught. Right? That’s usually the female plan, at least. With that in mind, uslu airlines redefined the ‘target group’ for lipsticks and gave them dudes the last word in a girly quest.
Co-pilot Jan Mihm formed a group of 11 lipstick specialists whose cosmetic background is more than questionable at first sight. Some of them don’t even use shampoo. Soccer players, photographers, gastronomes, galerists, designers, skaters, you name it. Great.
Aside from their fondness for the ladies, they all share another quality: all of the 11 live and/or work on Torstrasse in Berlin. That’s why we picked airport code TOR for Torrington/USA as the destination for their colour.