pressinfo@usluairlines.com is a robot and will always reply with the message below. To get a list of all available autoresponders, send a blank e-mail to: robots@usluairlines.com For a human answer, please use crew@usluairlines.com Uslu Airlines General Information 2007 Background Situation (why do we do what we do?) Is this Magic? How does the Uslu Airlines Make-up system work? Summary ( what is Uslu Airlines 1-2-3 ?) Some questions and some answers (please ask us more!) Please visit www.usluairlines.com for updates. Thanks. To receive this info by email -which will make it very easy for you to cut, copy and edit the text !- simply send a blank email to pressinfo@usluairlines.com Background Situation (why do we do what we do?): Most women want to have a super natural look, where make-up is used with a minimalistic approach. Less is more. The most admired natural look is the one where the make-up is practically not there. Understandable, because this natural beauty seems to be coming from within, rather than being artificially added. With traditional products and tools, this sheer super natural look is not easy to master -every professional make-up artist will confirm that. For that reason, some women prefer to not use any make-up at all, but they would like to, if it would help them enhance their natural beauty in a quick and simple way. In the opinion of Uslu Airlines, the solution is Airbrushed Make-up: It is quick and simple to apply WHILE it achieves extremely smooth poreless looking skin and allows for shinethru of very tiny details at the same time. The evenly distribution of a sprayed micron-pigment mist, paired with a very sensitive usage of materials enhances the airbrushed face rather than hiding its unique features under a layer (covering it up). Since Airbrushed beauty make-up aims for a merely 10% coverage on the skin rather than the full cover of a regular product, the unique features of the face blend organically with the applied color. This combination fosters an exceptionally healthy and natural look. Even in "full armor", made-up for the big social night of the season, a woman with Uslu Airlines make-up will not feel like wearing a Make-up mask. And it will show: To most, she will seemingly be a georgeous female without any make-up at all. Or maybe just a tiny hint? But where? Even for a professional Make-up Artist, it is often hard to tell, wether the striking beauty of a woman in Airbrushed Make-up is not "just" natural proof of an afternoon on the beach, a good nights sleep and a happy lifestyle. Getting compareable results with a regular brush or a sponged fluid would be next to impossible in most cases. (The well-known and widely feared joke/comment "she looks like a clown that swam thru a paint bucket" will no longer be applicable. Too bad!) Is this Magic? It almost sounds like magic. But no. Uslu Airlines puts ingenous design technology under the supreme command of natural beauty. The specially micronized Uslu Airlines pigments are distributed over the skin as a mist of thousands of microdroplets. The droplets are so small, that one alone is almost invisible to the human eye. This is why Uslu Airlines Airbrushed make-up has the power to trick us into believing that there is no make-up at all and we are looking at a natural face. We just see the entire face looks great, but we are unable to determine why. How does the Uslu Airlines Make-up system work? Quite simple. The Uslu Airlines Make-up system consists of four components: 1. A special cosmetic grade Airbrush. It has about the size and weight of a pen. We call it GUN. 2. A thin flexible hose, that connects the Airbrush to the Airsource. 3. The Airsource. A mini-compressor -about the size of two pieces of soap- that puts out a controlled soft continuous flow of air. 4. Specially formulated micronized liquid make-up colors. Liquid, with a viscosity and thickness like milk to make them sprayable. For application, a few drops of Make-up fluid are filled into the Airbrush which uses the compressors airflow to create a very fine mist over the desired area of the face/body. The constant softed airflow adheres the pigment onto the skin as it delivers it. The whole experience is very soothing and refreshing. Summary ( what is Uslu Airlines 1-2-3 ?) 1. Uslu Airlines will bring women a new cosmetic experience. Whether you use cosmetics on a regular basis or only on special occassions, Uslu Airlines could permanently alter the way you think about make-up and the frequency with which you use it! 2. It's easy! In seconds, Uslu Airlines will make you look and feel great in no time -- no complications, no "cake make-up" sensation -- just a clean, light "I just got back from the most wonderfully relaxing, sun-filled holiday" natural glow! 3. Because of Uslu Airline's method of application, it is less stressfull to your skin than traditional make-ups. In fact, when comparing to traditional foundations, you use a fraction of what you normally use, resulting in a completely natural look. For the same reason, it is less costly to your make-up budget! Some questions and some answers (please ask us more!) How did you come up with this idea? Feride has been experimenting with airbrush make-up on fashion photo shoots and runway shows for several years. Initially, she was excited by the many options, traditional and experimental that this tool offered. She soon realized she was achieving amazing results when called upon to apply the fashionable "natural look" being requested on many of her shoots. And when her clients started asking her to apply the make-up to their own faces, she knew she was on to something. She decided it was time to develop a tool that could be easily used by everyone, within and without of the fashion industry. Together with specially micronized colors, formulated to meet her creative vision. And as they say "the rest is history". So, here we are ...! Did you invent this? Yes and no. The airbrush was originally invented over 100 years ago. For many years Hollywood used it as a special effects tool. Uslu Airlines has gone the next step -- by "tweaking" and tailoring this tool to our modern-day "on-the-go" needs, we're making this "tool" available to all of us. What is so different about this technique? Judge yourself how different this is: It is quicker, it is simpler, it gives you a clean, natural beauty look in seconds. Why is your company name "USLU Airlines"? Because it perfectly communicates who we are and what we are about: Feride Uslu is bringing you this exciting, easy-to-use technology -- a jet stream of air that delivers quality cosmetic and skin care. We will change cosmetics just as the airplane has changed worldwide travel. That's Uslu Airlines! Do you have a website? We have more than one. The company site is www.usluairlines.com.. The other website is www.ferideuslu.com where you can browse thru Feride¹s portfolio, with plenty of examples for airbrushed make-up ­ from extremely wild to very natural! Where can I buy this? You will be able to order directly from Uslu Airlines' website www.usluairlines.com, and at selected fine stores worldwide. Despite of the enormous response we get from all over the world we will stick with our selective distribution concept to maintain our level of quality. Our present retail partners are (in no particular order): Wood Wood Rochstrasse 4 10178 Berlin Telephone: +49-30-2804 7877 Germany Anberg Isestrasse 94 20149 Hamburg Telephone: +49-40-460 929 09 Germany Henrik Vibskov Krystalgade 6, stuen 1172 Copenhagen Telephone: +45 33 14 61 00 Denmark APROPOS Mittelstraße 12 50672 Köln Telephone: +49-221-92597322 Germany Departmentstore im Quartier 206 Friedrichstraße 71 10117 Berlin Telephone: +49-30-2094 3000 Germany Colette 213 Rue Saint-Honoré 75001 Paris Telephone: +33-1-5535 3390 France Stefano Saccani P.zza Ghiaia n.7 43100 Parma Telephone: +39-0521 228147 Italia 10 Corso Como Corso Como 10 20154 Milano Telephone: +39-02 654831 Italia Hotel Post SPA Brugg 6870 Bezau Telephone: +43 5514 220758 Austria How much does it cost? More than a Q-tip and less than a Lear Jet. The initial investment will be somewhere like a plane ticket NYC to Europe (coach!). The cost per usage will be very low. Our technology is based on a concept with very little amounts of make-up to go on your skin. Suggested Retail Price List (01-2007) air(o)pak EUR 533.00 micronized liquid makeup EUR 26.00 lipstick EUR 22.00 lipgloss EUR 22.00 concealer EUR 20.00 mascara EUR 21.00 - 24.00 loose powder EUR 26.00 cream colour EUR 25.00 nail polish EUR 19.00 lip brush EUR 26.00 concealer brush EUR 28.00 eyebrow brush EUR 14.00 eyelash cone EUR 11.00 fan brush EUR 39.00 powder brush EUR 55.00 Is this hard to do? No, in fact it's clean and simple. You pick your shade of Uslu Airlines' micronized make-up, turn on your air(o)pak, lightly spray your face and that's it! You're ready to face the world! Anyone can do it. If you can write with a pencil or use a toothbrush without major accidents, you will master Uslu Airlines easily. Most people need only 10 minutes to get used to the new tool and then they don¹t want to use anything else. Where can I learn to use this? In your home. Or whereever you have a mirror and a couple of minutes time. This is all it takes to learn the primary skills. Of course, every Uslu Airlines kit and product will always come with an instruction explaining usage and maintenance. There will also be a free public demo available at Uslu Airlines' Web site www.usluairlines.com, so you can already learn it before you buy. Do you have other products as well? We place the biggest priority on our airflow products, but you should expect us to also offer more traditional products where it makes sense. Initially, you found uslu airlines lipstick, concealer, mascara, loose powder and a set of 6 brushes. We already added lipgloss and cream colours in 2004. Nail polish in 2005. Airbrush self tanner in 2006. In 2006 we also further explored accessories and created aviator sunglasses (with MYKITA) and clothing (with EMESS). We now offer around 200 items and plan to add cosmetic pencils, skin care and more fashion items. Alltogether, uslu airlines has a full line of products: - 56 shades of micronized liquid makeup (foundation, blush and special colours) - 29 lipsticks, all of them with sheer natural coverage - 1 lip balm - 14 lipglosses - 8 concealer shades - 6 mascaras - 8 shades of loose powder - 14 shades of cream colour - 21 nail polishes - Powder Brush - Lip Brush - Concealer Brush - Eyebrow Brush - Eyelash Brush - Fan Brush - miniature microfibre brushes - luxury sunglasses - hand sprayed designer t-shirts We believe that Uslu Airlines is superior to most traditional cosmetic products, but we take a very open, non-secterian approach: If your regular eye-shadow works fine for you and you are happy with it, you may want to keep using it in combination with Uslu Airlines foundation. Also, there are a couple of products out there that offer such good results for many people, that it would not be smart to try to steer users away from that. Uslu Airlines is perfectly compatible with other upscale cosmetics. Our Web site www.usluairlines.com will announce updates, line extensions, "community" services etc. relating to the new products that we are continually developing. Who does what in your company? Feride brings in the ideas and the creative input and Jan makes sure that it works. Well, not only is Feride the face of Uslu Airlines but she is also the creative mind behind it all. As such, she's creative director and CEO (chief executive officer). Jan is the guy who gets it done and as such has been named Uslu Airlines COO (chief operating officer). We also work with a group of professionals that act as advisors, to include marketing strategists, engineers, formulators and design consultants. What's with those crazy/funny/weird names? All uslu airlines products and colours have airport names. We like to call our products 'destinations' and therefore use the global aviation 3-letter-code system for our product organization... We pick the names by heart, by sound, by love, by many many categories! Some are big, well-known and often travelled (like JFK or CDG, for example). Others are very small (like TUY) or very boring (like SIR). A few of our destination airports do not even have a landing strip or runway: the heliports or the water plane airports on lakes and rivers. All in all, uslu airlines offers over 180 destinations in over 170 countries. That's more than Lufthansa or British Airways or Delta or Air France. Hence, uslu airlines is #1. Again. Here's the list: AIRBRUSH & COMPRESSOR - - AOP - air(o)pak - no real airport exists yetŠ BRUSHES BRS - bristol microbrushes (100) / United Kingdom CEB - cebu intl. / Philippines CTP - carutapera (wooden cotton tip) / Brazil MBX - maribor / Slovenia RIX - riga / Latvia SPL - schiphol / Netherlands TUY - tulum / Mexico VNO - vilnius / Lithuania CONCEALER CEL - cape eleuthera / Bahamas EFL - kefalonia kefallinia / Greece ESG - mariscal estigarribia / Paraguay KTM - kathmandu tribuvan / Nepal LNZ - linz hörsching / Austria RUH - riyadh king khaled / Saudi Arabia SCL - santiago pudahuel / Chile ZBR - chah-bahar / Iran CREAM COLOUR ANU - antigua bird intl. / Antigua and Barbuda ASB - ashkabad / Turkmenistan BGI - barbados adams / Barbados BJM - bujumbura / Burundi DLA - douala / Cameroon EBB - kampala entebbe / Uganda IPA - ipota / Vanuatu LWO - lvov snilow / Ukraine MPY - maripasoula / French Guiana MVQ - mogilev / Belarus PON - poptun / Guatemala SAH - sanaa intl. / Yemen SOB - saarmelleek / Hungary TDJ - tadjoura ambouli / Djibouti LIPGLOSS COO - cotonou / Benin DWB - soalala / Madagascar ESE - esenada / Mexico EWO - ewo / Congo FTI - fitiuta / American Samoa LOQ - lobatse / Botswana NON - nonouti / Kiribati NYI - sunyani / Ghana RJK - rijeka / Croatia SKP - skopje / Macedonia SLD - sliac / Slovak Republic TTA - tan tan / Morocco YAS - yasawa / Fiji ZZU - mzuzu / Malawi LIPSTICK AAL - aalborg / Denmark AMM - amman queen alia / Jordan CBH - bechar leger / Algeria CCS - caracas simon bolivar / Venezuela CMJ - chi mei / Taiwan CZW - czestochowa / Poland DGW - douglas converse / USA FBU - oslo fornebu / Norway FDF - fort de france lamentin / Martinique FKI - kinsangani / Zaire FRA - frankfurt intl. / Germany FUN - funafuti atol intl. / Tuvalu GOJ - nizhniy novgorod / Russian Federation HAV - havana josé martí / Cuba HTB - terre-de-bas / Guadeloupe JAA - jalalabad / Afghanistan KAT - kaitaia / New Zealand (Aotearoa) KHI - karachi / Pakistan KIV - kishinev / Moldova LIS - lisboa / Portugal MKI - m'boki / Central African Republic MPN - mount pleasant / Falkland Islands (Malvinas) MXP - milano malpensa / Italy PMF - parma g. verdi / Italy POT - port antonio / Jamaica PPT - papeete faaa / French Polynesia SAW - sabiha gökçen / Turkey SIR - sion / Switzerland TEM - temora / Australia TLL - tallinn ulemiste / Estonia VCP - sao paulo viracopos / Brazil LIQUID MAKEUP ADB - izmir adnan menderes / Turkey AFI - amalfi / Italy ANR - antwerp duerne / Belgium BBZ - zambezi / Zambia BTC - batticaloa / Sri Lanka CDG - charles de gaulle / France CKY - conakry / Guinea CLO - cali aragon / Colombia CRU - carriacou / Grenada CZJ - corazon de jesus / Panama DKR - dakar yoff / Senegal EZE - buenos aires pistarini / Argentina HAN - hanoi noibai / Vietnam HEL - helsinki vantaa / Finland HRE - harare / Zimbabwe ICN - in cheon / Korea JUL - juliaca / Peru KAI - kaiteur / Guyana LES - lesobeng / Lesotho LHR - heathrow / Great Britain LPI - lingkoping saab / Sweden MBA - mombasa moi / Kenya MFO - ras nasrani / Egypt MXW - mandalgobi / Mongolia OSA - osaka intl. / Japan OSS - osh / Kyrgyzstan OTR - coto 47 / Costa Rica OWE - owendo / Gabon OYL - moyale / Kenya PAX - port-de-paix / Haiti PBH - paro / Bhutan PEN - penang / Malaysia POP - puerto plata la union / Dominican Republic RAU - rangpur / Bangladesh SEZ - mahe island intl. / Seychelles SFJ - sondre stromfjord / Greenland SHE - shenyang / China SIJ - siglufjodur / Iceland SJU - san juan marin intl. / Puerto Rico SRZ - santa cruz trompillo / Bolivia SZR - stara zagora / Bulgaria TBS - tiblisi alexeyevka / Georgia TCE - tulcea / Romania TET - tete matunda / Mozambique TFS - tenerife reinasofia / Spain TLV - tel aviv-yafo ben gurion / Israel TXL - tegel / Germany TYT - treinta y tres / Uruguay ULX - ulusaba / South Africa WDH - windhoek intl. / Namibia WOI - wologissi / Liberia XAY - xavabury / Laos XPA - pama pangia / Burkina Faso YYC - calgary intl. / Canada ZDM - ramallah-heliport / Palestine ZUE - zuenoula / Cote D'Ivoire MASCARA (creamy) BEY - beirut intl. / Lebanon DAM - damascus intl. / Syria DYU - dushanbe / Tajikistan JFK - kennedy intl. / USA MAD - madrid barajas / Spain SIN - singapore changi / Singapore MASCARA (wet) CCK - cocos-keeling isl. / Cocos Keeling EDI - edinburgh turnhouse / United Kingdom EGL - neghelli / Ethiopia OBC - obock / Djibouti SVP - kuito cuito / Angola NAIL POLISH AIT - aitutaki / Cook Islands BNI - benin city benin / Nigeria BZA - bonanza san pedro / Nicaragua FJR - al-fujairah intl. / United Arab Emirates FUT - futuna / Wallis and Futuna Islands JCO - comino heliport / Malta JMY - freetown mammy yoko heliport / Sierra Leone LAV - lalomalava / Samoa LMI - lumi / Papua New Guinea MCT - muscat seeb / Oman MPO - mount pocono / USA MRA - misurata / Libya NMA - namangan / Uzbekistan PAC - panama city paitilla / Panama PCH - palacios / Honduras ROR - koror airai / Palau RUN - st. denis de la reunion gillot / Reunion TDK - taldy-kurgan / Kazakhstan TIA - tirana rinas / Albania UIT - jaluit / Marshall Islands UVF - st. lucia hewanorra / Saint Lucia YAP - yap intl. / Micronesia PENCILS BAH - bahrain intl. / Bahrain GIB - gibraltar north front / Gibraltar LRL - niamtougou lama-kara / Togo POWDER BNX - banja luka / Bosnia and Herzegovina CGK - jakarta soekarno / Indonesia ECN - ercan / Cyprus (Kibris) JGB - jagdalpur / India LCE - la ceiba intl. / Honduras ODD - oodnadatta / Australia SID - sal cabral / Cape Verde UIO - quito sucre / Ecuador SUNGLASSES BOB - bora bora motu mute / French Polynesia EVE - evenes (brown) / Norway EVE - evenes (transparent) / Norway EVE - evenes (white) / Norway TANNER AUA - aruba beatrix / Aruba AXA - anguilla wallblake / Anguilla uslu airlines(tm) - beauty makeup supersonic(tm) http://www.usluairlines.com .