CWWW.COSMETICNEWS.COM: Uslu Airlines’ airbrush makeup launches at Colette
After launching a portable airbrush makeup tool in 2001, Uslu Airlines follows up with its own makeup range. Founded by Turkish-born makeup artist Feride Uslu, the US-based company’s first makeup line will launch exclusively in Paris, France’s niche beauty store Colette in November 2002, with a roll out planed for New York City (US) later in the year.
Uslu Airline’s makeup was conceived to render a natural-look application and includes traditional as well as airbrush makeup products. In particular, a micronized liquid makeup in 41 shades has been formulated with micro-pigments for airbrush and conventional use, while the line’s more traditional products include 22 sheer lipsticks, 8 concealer shades, 6 mascaras and 8 loose powders as well as brushes. Prices range from $11 to $55.
According to Uslu Airlines chief operating officer Jan Mihm distribution will be highly selective. International distribution to Australia, Singapore, Japan, and Brazil will be handled by London based distributor Charles H. Fox Ltd and will begin in early 2003.
cosmeticnews.com, Naomi Marcoulet, Paris, 10-11-2002
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