Science says: real men love lipstick TOR

Uslu’s Eleven give a new face to “target group” definition in cosmetics

The ultimate lipstick, what a goal! How about asking 11 guys how such a magic stick should look like, smell like, taste like? After all it’s men, whose looks and -ideally- kisses are to be caught. Right? That’s usually the female plan, at least. With that in mind, uslu airlines redefined the ‘target group’ for lipsticks and gave them dudes the last word in a girly quest.

Co-pilot Jan Mihm formed a group of 11 lipstick specialists whose cosmetic background is more than questionable at first sight. Some of them don’t even use shampoo. Soccer players, photographers, gastronomes, galerists, designers, skaters, you name it. Great.

Aside from their fondness for the ladies, they all share another quality: all of the 11 live and/or work on Torstrasse in Berlin. That’s why we picked airport code TOR for Torrington/USA as the destination for their colour.

The lipstick TOR will  be available for 22,-€ only in stores/bars/galleries/hotels that are located on Torstrasse in Berlin. Plus at Colette in Paris. (If you run a business on Torstrasse and would like to sell TOR, please send us an email.)

If you manage to get TOR directly from one of the Uslu’s Eleven, you might even score. An extra gift, I mean, because every one of the guys has come up with an extra to go with his stick:

Hedi
Jan Friese  
Laust Frederiksen  
Made My Day  
Bureau MM  
No.74  
SOTO STORE  
St. Oberholz  
Thies Wulf  
Jan Mihm

Some of the above will happily ship worldwide. Just get in touch with them. Or hop on the next plane to Berlin. It’s so worth it! To expedite your expedition along Torstrasse, we have created this map:


Real men love lipstick TOR auf einer größeren Karte anzeigen

TOR can be found at:

uslu airlines – Torstrasse 125
uslu airlines is a Berlin based luxury cosmetics brand

Thies Wulf STUDIO 2 – Torstrasse 125
Thies Wulf brought some nice things from mexico to grace the TOR lipstick.

Sankt Oberholz – Torstr./Rosenthalerstr. 72a
Ansgar takes his job very seriously and added a yummy deer sausage to the TOR lipstick set.

SOTO – Torstrasse 72
The SOTO boys will make you not only a cup of tea, but also give you a whole can!

No. 74 Store – Torstrasse 74
At the No. 74 the TOR lipstick comes with a super-duper card, that makes your dreams come true.

Made May Day – Torstrasse 66
Fabian gives you the right to share his shop name, with a cute, antiquely looking stamp.

Laust Frederiksen – Torstrasse 72
Laust makes sure your outfit fits perfect to Berlin and created a nice jute bag for you.

Jan Friese – Torstraße 206
Jan added some nice works from him to the TOR lipstick.
Hedi – Torstraße 84-86
Tilo likes it colourful and swung his brush. Here the TOR lipsticks comes with a little piece of art.
MagasinSouvenir – Torstraße 76
David
 treasure is a little, golden mirror, that fits perfect to the TOR lipstick.

Espace Surplus – Torstrasse 224, 2. Hof
Espace Surplus is a school for the perception of contemporary art, for the empowerment of critical judgement and for the awakening of the urge to collect art in our fellow human beings.

Happy Shop – Torstrasse 67
Happy Shop offers a charismatic and unique combination of products for the multi-faceted shopper looking for an unforgettable shopping experience

Shani Bar – Torstrasse 62
Shani Bar creates and designs her own exclusive shoes and bags line since 2003

NAME: Vintage Store - Torstrasse 62
A lovely new Vintage Store and Gallery.

Lunettes Brillenagentur – Torstrasse 172
Lunettes offers a wide collection of vintage glasses and sunglasses and of course our TOR lipstick.

We strongly encourage all shops and other businesses on Torstrasse to also sell the first lipstick curated by straight men: TOR. If you run a business on Torstrasse and would like to sell TOR, please send us an email.

Already in 2010, Julie of Bullet Magazin visited us to cover the work in progress on TOR on video:

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10 Responses to “Science says: real men love lipstick TOR”

  1. [...] Uslu’s Eleven give a new face to “target group” definition in cosmetics The ultimate lipstick, what a goal! How about asking 11 guys how such a magic stick should look like, smell like, taste like? After all it’s men, whose looks and -ideally- kisses are to be caught. Right? That’s usually the female plan, at least. With that in mind, uslu airlines redefined the ‘target group’ for lipsticks and gave them dudes the last word in a girly quest. Co-pilot Jan Mihm formed a group of 11 lipstick specialists whose cosmetic background is more than questionable at first sight. Some of them don’t even use shampoo. Soccer players, photographers, gastronomes, galerists, designers, skaters, you name it. Great. Aside from their fondness for the ladies, they all share another quality: all of the 11 live and/or work on Torstrasse in Berlin. That’s why we picked airport code TOR for Torrington/USA as the destination for their colour. The lipstick TOR will be available only in stores/bars/galleries/hotels that are located on Torstrasse in Berlin. Plus at Colette in Paris. (If you run a business on Torstrasse and would like to sell TOR, please send us an email.) If you manage to get TOR directly from one of the Uslu’s Eleven, you might even score. An extra gift, I mean, because every one of the guys has come up with an extra to go with his stick: Please click below for details, pictures and a map where to find TOR. http://www.usluairlines.com/2012/lipstick-tor/ [...]

  2. [...] A  marca de cosméticos Uslu Airlines- beauty make up supersonic  reuniu 11 homens para escolher e criar um batom perfeito de cor, cheiro e textura para as mulheres. Também fiquei curioso! Confira a matéria completa  no Uslu Airlines [...]

  3. [...] mich musste es aber die direkte Quelle sein, schliesslich wollte ich ihn, den ultimativen Lippenstift. TOR (Uslu Airlines benutzt zur Kennzeichnung der Produkte Flughafenkürzel, TOR steht für [...]

  4. [...] is the TOR lipstick from Uslu Airlines – developed by 11 straight guys wanting to find the perfect lipstick [...]

  5. [...] ist der TOR Lippenstift von Uslu Airlines, entwickelt von elf heterosexuellen Männern auf der Suche nach der perfekten [...]

  6. [...] si vous voulez en savoir plus sur TOR, cette fameuse teinte faîte par-des-hommes-pour-les-femmes-pour-les-hommes allez voir là. [...]

  7. [...] pour les femmes. Et comme ils habitent tous dans la Torstrasse (aka la rue Tor) à Berlin, ben le RAL ultime de la femme selon les 11 gus a été baptisé TOR, et il n’est vendu que dans cette rue ou chez Colette (aucun lien de cause à effet sauf [...]

  8. [...] Leute mit Laptop wollen. Trotz des ganzen Digitale-Bohème-Hypes grundsympathisch. Und den „Tor“-Lippenstift (von Uslu Airlines) gibt’s hier auch. [...]

  9. [...] 01-04-12 1 min ago It’s coral-red, named TOR and you will find it on Torstraße – the new/old heart of Berlin! For those who want to get to [...]

  10. [...] Farbe auf den Lippen besticht man ganz stilsicher die Herren der Schöpfung, haben die Farbe doch 11 adrette Männer aus der Berliner Torstraße zusammen kreiert. Dieser Lippenstift kam bei der Frage heraus, welche Farbe Männer bei Frauen am [...]

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